About the project
Yujju is a jewelry brand with a wholesale and retail focus that needed to build a coherent image with its essence: exclusive, feminine, and emotionally connected. The challenge was to create a visual identity that reflected the founder's personal story, maintaining a refined, modern, and versatile aesthetic. I designed the logo and brand symbol, inspired by a butterfly contracted with the letter 'Y', representing transformation and family connection. From there, I developed a complete visual system and applied it to its main digital channel: an e-commerce store developed on an adapted PrestaShop template. This project consolidated my approach to branding with meaning and attention to detail, applying graphic solutions that connect emotionally without losing clarity or technical functionality.